Ashok Leyland collaborates with Cholamandalam to provide dealer financing solutions.

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Updated On: 06-Jun-2023 12:10 PM

The new partnership intends to provide a variety of inventory funding alternatives to 130 Ashok Leyland dealerships across the country in order to effectively meet their working capital requirements.

The new partnership intends to provide a variety of inventory funding alternatives to 130 Ashok Leyland dealerships across the country in order to effectively meet their working capital requirements.

To improve inventory finance for Ashok Leyland dealers, Ashok Leyland has established a strategic cooperation with Cholamandalam Investment and Finance Company, the financial services arm of Murugappa Group.

The new partnership intends to provide a variety of inventory funding alternatives to 130 Ashok Leyland dealerships across the country in order to effectively meet their working capital requirements.

This MoU would allow Ashok Leyland's dealers to receive personalized financing options, with Cholamandalam providing a variety of financial products to them across the country.

"We are delighted to strengthen our partnership with Ashok Leyland," stated Ravindra Kundu, Executive Director of Cholamandalam Investment and Finance Company.

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Cholamandalam Investment and Finance Company was already working with them to provide customized financial solutions to Ashok Leyland vehicle buyers. With a robust network of 1,191 branches across India, Cholamandalam Investment and Finance Company now intend to provide Ashok Leyland's dealers with a never-before-seen experience in preserving the company's inventory in their local dealerships through customized financial offerings.

“Our dealerships are an important point of contact for our clients, and they play an important role in providing them with the best possible sales and after-sales service. As a result, we must constantly assist them in maintaining a solid inventory. Our extended nationwide presence will instill unshakeable trust in our dealerships across varied markets, including urban and rural locations, by partnering with Cholamandalam, a trusted partner renowned for customized dealer financial solutions."," said Amandeep Singh.

According to the agreement, the Sales and Marketing teams of Cholamandalam and Ashok Leyland will collaborate to establish combined marketing and financing initiatives to jointly increase business volumes.