Ashok Leyland Inaugurates New 3S Dealership in Ludhiana, Punjab

Key Highlights:

• Ashok Leyland opened a new 3S dealership in Ludhiana with Grover Motors.
• The 1,04,000 sq. ft. facility has 30 service bays and advanced tools.
• Located on Old GT Road, it serves Ludhiana and nearby districts.
• Strengthens Ashok Leyland’s presence in Northern India with Grover Motors.
• Offers a range of vehicles, including trucks, buses, and tippers.

Ashok Leyland, the Hinduja Group's Indian flagship and the country's top commercial vehicle manufacturer, today opened a new 3S (sales/service/spares) dealership facility of Grover Motors Private Ltd. in Ludhiana, Punjab. The state-of-the-art dealership is 1,04,000 square feet and features 30 bays. With this acquisition, Ashok Leyland now has 17 M&HCV network touchpoints across the state.

Strategic Location and Advanced Facilities

Mr. Anil Dhingra, Head Aftermarket, launched the facility in front of the local Ashok Leyland team and channel partner representatives. The new store is ideally positioned on Old GT Road and will serve the main areas of Ludhiana, Fatehgarh Sahib, Sangrur, and Barnala. The 24x7 operational oultet is outfitted with cutting-edge tools and equipment, including wheel alignment machines, pneumatic systems supported by mobile service vans, 8 accidental repair bays with innovative repair systems, and skilled personnel to assure seamless service. 

Mr. Anil Dhingra, Head Aftermarket-MHCV at Ashok Leyland, stated, "We are pleased to expand our presence in Northern India. This region has long been a key market for Ashok Leyland. We have been working hard to develop a strong presence in the region, and the new outlet will help us achieve that goal. Our partner, Grover Motors Pvt. Ltd., which has a significant presence in the territory, will help us develop our customer base while also improving our service. With our unique mobility solutions, we hope to make a significant contribution to the surrounding ecosystem. The new channel is another step in achieving our goal of being one of the top ten CV producers in the globe."

Mr. Kulwant Singh Grover, MD of Grover Motors Pvt. Ltd., stated, "We are thrilled to further enhance our collaboration with Ashok Leyland and meet the growing demands of clients in Punjab. The new location will increase the brand's visibility in the region. Ashok Leyland is a trusted and popular brand in Northern India, known for its dependability, durability, and lower total cost of ownership. We are committed to providing our consumers with the best-in-class ownership experience, and we look forward to not only expanding our customer base but also meeting their diversified transportation demands holistically through this relationship."

Expanding Network and Offerings

Ashok Leyland has one of the largest and fastest-growing networks in the commercial vehicle industry. The company is expanding its brand presence through a robust network of dealerships and service centers to provide best-in-class sales and after-sales support to its customers. The company will cover the major transport hub by offering Haulage, Tractor trailers, ICV Goods, Tippers, Fully Built RMC, Haulage, and School/Staff Buses through these dealerships.

Also Read: Ashok Leyland Partners with ESAF Small Finance Bank for Vehicle Financing

CMV360 Says

The opening of Ashok Leyland’s new dealership in Ludhiana is a great move for both the company and its customers. With its advanced facilities and 24/7 service, it shows the company’s commitment to improving customer experience. Partnering with Grover Motors, who already understands the local market, will help Ashok Leyland grow its reach in Northern India.