Koi Manzil Door Nahin - the new tagline of Ashok Leyland

Since 1948, Ashok Leyland has been the mobility solution provider for transporting people and goods to their destinations while ensuring a safe ride.

Ashok Leyland's launched a new brand tagline "Koi Manzil Door Nahin". The new brand identity emphasizes the brand's customer-centricity while highlighting its technological innovations in the field.

Dheeraj Hinduja, Executive Chairman, Shenu Agarwal, MD & CEO, and Piyush Pandey, Chairman of Global Creative & Executive Chairman, Ogilvy Group, jointly launched the new tagline. They also unveiled a new ad campaign to mark the start of the company's 75th year of operations in the country. 'Koi Manzil Door Nahin' is the embodiment of these journeys and their philosophy. The new positioning honors Ashok Leyland's past while preparing for the future.

"In this current environment where everything appears so volatile, we want to reassure our partners and customers that no dream or destination is too far away," Hinduja said.

Piyush Pandey stated that the new brand identity reflects the brand's customer-centricity while highlighting its technological innovations in the field.

Since 1948, Ashok Leyland has been the mobility solution provider for transporting people and goods to their destinations while ensuring a safe ride, from manufacturing India's first double-decker bus to developing the country's first hybrid-electric vehicle. As a result, the Ashok Leyland brand believes that there are still destinations to conquer and dreams to be realized for all of its stakeholders and the company itself.

"This is an embodiment of what we truly believe - that our customers come first, and everything we do is to enable our customers to transform their lives and move closer to their dreams and goals through our products and services," Dheeraj Hinduja said.

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