Lohia Auto Launches New EV Brand ‘Youdha’ with Ambitious Targets

Key Highlights:

• Lohia Auto introduced Youdha, aiming for 300,000 EV sales by 2027.
• The brand's production is supported by a Kashipur facility, capable of producing 100,000 units annually.
• Initial lineup includes E5 Passenger for urban commutes and E5 Cargo for logistics.
• Plans to invest INR 200 million and expand to 200 dealerships by Diwali 2025.
• Focus on green mobility with reliable and efficient performance.

Lohia Auto has launched a new electric vehicle (EV) brand, Youdha, with a target to manufacture 300,000 units by 2027. The brand inspired by the word "warrior," celebrates the resilience of individuals who use electric three-wheelers to support their families and contribute to India's economy.

Focus on Urban and Semi-Urban Areas

Youdha focuses on providing sustainable and efficient solutions for urban and semi-urban areas, enabling drivers to achieve their aspirations. The brand reflects Lohia Auto’s commitment to empowering communities and promoting green mobility.

Manufacturing and Expansion Plans

The Youdha vehicles will be manufactured at Lohia Auto’s Kashipur facility in Uttarakhand, which has an annual production capacity of 100,000 units. This facility operates within a green belt and uses advanced Cloud ERP systems for efficient production.

To enhance its market presence, the brand aims to build a 150-dealer network by March 2025, expanding to 200 dealers by Diwali 2025. It plans to cover metropolitan, tier-2, and tier-3 cities, ensuring strong accessibility.

Product Line-Up

Youdha’s initial offerings include L5 electric three-wheelers:

• E5 Passenger: Prioritizes space and efficiency for urban commutes.
• E5 Cargo: Offers durable and reliable solutions for last-mile logistics.

These vehicles are designed to deliver performance, sustainability, and convenience for professional and personal use.

Investment and Vision

Lohia Auto plans to invest INR 200 million in product development and distribution to support Youdha's growth. The brand emphasizes a strong commitment to sustainability, aligning with India’s goals of reducing carbon emissions and promoting green mobility.

CEO’s Vision

Ayush Lohia, CEO of Youdha, mentioned that the brand is committed to shaping the future of mobility while uplifting communities. He emphasized that Youdha prioritizes performance, reliability, and customer satisfaction, aiming to create a positive impact in the transportation sector.

About Lohia Auto

Lohia Auto focuses on creating sustainable and efficient transportation solutions. Advanced innovations are being used to ensure smooth, convenient, and affordable last-mile connectivity for passengers and goods.

Green technological advancements are helping Lohia Auto shape the future of mobility. Plans are in place to develop new technologies and innovations for both passenger and delivery vehicles, offering affordable and efficient transportation solutions.

The electric vehicle category includes products designed to provide a cost-effective and convenient way to travel. These vehicles cater to people of all ages and segments, ensuring easy and enjoyable transportation for everyone.

Also Read: Lohia Launches New Narain iCH L3 Electric Cargo Vehicle

CMV360 Says

Youdha’s launch represents a promising step in India’s EV market. Its focus on sustainability and empowering communities could make it a strong contender in the electric three-wheeler segment. The brand’s ambitious production and dealer expansion plans show its determination to make an impact in urban and semi-urban regions.