Mahindra & Mahindra launches Bolero MaXX Pik-Up

Mahindra & Mahindra Ltd. (M&M) of India has introduced the Bolero MaXX Pik-Up. The Bolero MaXX Pik-Up City 3000, which has a starting price of Rs 7,68,000, was launched to introduce the brand (ex-showroom). The most recent light commercial vehicle is available with a Rs 25,000 down payment and good financing options.

After introducing the popular Jeeto CNG 400, which has the longest range on a CNG-powered truck in India, Mahindra, the leader in the light commercial vehicle segment defined as 2-3.5-tonne GVW, has taken another step to cement its position and redefine the pickup truck segment in India with the launch of the Bolero MaXX Pik-Up, a new brand of futuristic pickups catering to modern India's transport and logistics needs.

According to the automaker, the Bolero MaXX Pik-Up is the first pickup in India to provide height adjustable driver seats to assure a long ride. Maximum comfort is provided by the approved D+2 seats, which include a headrest and more legroom. Safety features include category first turn safe lights, LED tail lamps, and a front bonnet. The payload capacity of the type is 1300 kg.

The Bolero MaXX Pik-Up City 3000 is available in three different body colours: gold, silver, and white. Mahindra has offered three years/one lakh k as well as an extended service interval of 20,000 kilometres. Mahindra also provides an optional three-year/90,000-kilometer free preventive maintenance service.

"At Mahindra, we continually aim to influence customers' lives positively and help them to earn more and succeed," stated Veejay Nakra, President, Automotive Division, M&M Ltd. He also added, "The All-New Bolero MaXX Pik-Up is a futuristic brand with many category-first features like innovative iMAXX technology, turn safe lights, height adjustable seats, and a powerful and economical engine with class-leading cargo capacity."

"Our latest offering, the All-New Bolero MaXX Pik-Up, is engineered to satisfy the high-demand, always-evolving requirements of the pickup market. We installed it with iMAXX connectivity options housed on Amazon Web Services, which provide unrivalled tech features that enable customers to better monitor and sweat their assets. The all-new Bolero MaXX Pik-Up City 3000 is equipped with a strong drivetrain that provides a larger payload capacity of 1300 Kg while maintaining a remarkable fuel efficiency of 17.2 km/l."- stated R. Velusamy, President, Automotive Technology and Product Development, M&M Ltd.

In terms of urban transportation, the Bolero MaXX Pik-Up City 3000 has a higher payload capacity of 1300 Kg, the broadest cargo dimensions in the category - 1700mm, over-slung suspension, and the best R15 tyres in the category for improved loading posture. Furthermore, its decreased operational costs increase savings and income for customers.

The All-New Bolero MaXX Pik-Up is expected to further cement Mahindra's dominance in India's pickup category. With a 60% market share in the LCV 2T to 3.5T category in Q1 F23, Mahindra has been at the forefront of delivering various category-leading products and technologies to solidify its leadership position.