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Piaggio Vehicles collaborates with Common Service Centres (CSC) to increase its 3W market share.

Posted by Priya Singh On 11-Oct-2022 07:47 AM

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  • The program has nearly 4.5 lakh Village Level Entrepreneurs who will assist in leveraging the expertise of both organizations.

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    Piaggio Vehicles Pvt Ltd (PVPL), a leading manufacturer of small commercial vehicles, has announced a collaboration with Common Service Centres (CSC) Special Purpose Vehicle to expand its three-wheeler business network via Village Level Entrepreneurs (VLE) to capitalize on this market.

    Automobile manufacturers are attempting to expand their reach beyond traditional urban, semi-urban, and rural India. This is the less explored market with the potential of new customers who are eager to begin their automobile journey.

    Customers can now be assisted with all information and purchase inquiries related to the Piaggio vehicle portfolio by their nearest CSCs, according to Diego Graffi, Chairman and MD, of Piaggio Vehicles.

    The CSC scheme is one of the important mission projects launched by the Ministry of Electronics and Information Technology, Government of India, as part of the Digital India Programme. It is a self-sustaining network of approximately 4.5 lakh Gram Panchayat Common Service Centres spread across the country. Customers can now contact their nearest Common Service Centre for all information and purchase inquiries regarding the Piaggio vehicle portfolio, thanks to this collaboration.

    "We welcome the central government initiatives like CSC that aim to enhance and enable the Government's mandate of a socially, financially, and digitally inclusive society. This collaboration will allow us to better cater to our target audience," said Diego Graffi, Chairman and MD of Piaggio Vehicles Pvt Ltd.

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    "Piaggio is the brand of the masses," said Saju Nair, EVP and Head of Domestic Business CV (ICE) & Retail Finance, Piaggio Vehicles Pvt Ltd. "With the collaboration with CSC, we will be able to reach out to our larger audience. The program has nearly 4.5 lakh Village Level Entrepreneurs who will assist us in leveraging the expertise of both organizations to provide best-in-class last mile transportation solutions as well as means of job creation."

    About Piaggio Vehicles Pvt. Ltd.

    Piaggio Vehicles Pvt. Ltd. (PVPL), the pioneer of three-wheeler goods transportation in India, currently leads the league. Piaggio is now setting global standards in multiple arenas of service by revolutionizing the 3-wheeler cargo segment in the country.

    PVPL began its Indian operations in 1999 with the launch of Ape. Ape was an instant success because it was equipped and engineered for greater fuel efficiency, rugged performance, and exceptional load-carrying capability.

    The Piaggio Ape three-wheeler range is extremely popular among Indian customers. Piaggio Ape models with petrol, diesel, and CNG engines include the Ape City plus, Ape Xtra LDX Plus, and others. Ape E City and Ape E Xtra, a new full-electric, battery-powered rickshaw that is both convenient to use and inexpensive to own and operates.

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