By Priya Singh
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Updated On: 29-Oct-2024 06:48 AM
The partnership also focuses on creating job opportunities for drivers and logistics professionals.
Key Highlights:
Saera Electric Auto, the company behind the Mayuri brand of e-carts, has partnered with Porter, a prominent on-demand logistics platform, to launch L3 and L5 e-carts for quick delivery services in Delhi and Bangalore. The pilot project plans to introduce 500 vehicles per month in each city, aiming to meet the growing need for sustainable transportation solutions.
Focus on Sustainable Urban Transport
The companies anticipate expanding the initial fleet to 1,000 e-carts per month in each city, driven by demand in Bengaluru. This collaboration aligns with both companies’ vision to offer eco-friendly delivery options. With rapid urbanization and rising demand for quick delivery services, Saera and Porter aim to establish a more sustainable logistics network.
Increased Opportunities for Drivers
The partnership also focuses on creating job opportunities for drivers and logistics professionals. Porter’s riders using Mayuri e-Carts are expected to earn a minimum daily income of Rs 1,100, with the potential to reach Rs 4,000 per day. Additionally, drivers will have their vehicle EMIs covered, providing financial security and stability.
Expanding Saera’s Market Reach
Nitin Kapoor, Managing Director of Saera Electric Auto, expressed enthusiasm for the partnership, stating, “We are happy to partner with one of India’s leading logistics companies. This move enables us to showcase Mayuri’s diverse range of commercial vehicles, optimized for short-distance and intra-city delivery needs in the Bengaluru market.”
Strong All-India Presence
Saera Electric Auto is already a significant player in the electric three-wheeler market in India, ranking as the fourth-largest electric OEM with over 21,443 units sold in the first nine months of this year. The company has an established network of over 750 touchpoints nationwide, enhancing its customer reach and after-sales service.
About Saera Electric Auto Limited
Saera Electric Auto Limited, formerly Saera Electric Auto Private Limited, is a Delhi-based company in India focused on producing cleaner, greener electric vehicles.
As part of the renowned Saera Group of Companies, Saera Electric holds ISO 9001:2015 certification. In 2011, it introduced India's first golf cart, receiving the Vehicle Approval Certificate from the International Centre for Automotive Technology (ICAT) in Manesar. This golf cart was launched under the Saera brand.
Recently, Saera formed a joint venture with Keto Motors to create Saera Keto EV Pvt. Ltd., which will manufacture high-speed electric three-wheelers. In the fiscal year 2022-23, Saera reported annual sales of INR 320 crores and now has a network of over 500 dealers. It is also known for its ownership of the popular golf cart brand Mayuri.
Also Read: Mayuri e-Rickshaws Expands Dealership Network Across India
CMV360 Says
This collaboration between Saera Electric Auto and Porter shows a positive move toward more sustainable city deliveries. Integrating e-carts into Porter’s fleet helps meet the growing need for eco-friendly delivery options while supporting stable jobs and good earnings for drivers. This approach could also inspire more widespread adoption of electric vehicles in India’s logistics sector.