Posted by Suraj On 22-Jun-2022 10:34 AM
Solis Yanmar, the premium tractor brand of International Tractors Limited, is continuously expanding its market in India and globally. This tractor marker brand has made a robust footprint in the Turkey market. It has also become Turkey's fourth-largest tractor brand and the No.1 tractor brand. Equipped with the latest Japanese technology and a range of tractors under different categories, Solis is the fastest-growing tractor company in Turkey.
After dealing for 100 years in Japanese technology, Solis Yanmar is ready to make its market presence much stronger than others. The company plans to launch three new tractor models under the 30 HP category in Turkey. The brand has proven Japanese technology to make tractors highly suitable for Turkish fields and give an incredible performance.
Solis also unveiled Solis 75 HP CRDi tractor at Izmir and Konya National fairs in February and March 2022. Most people appreciated this tractor for its robust design, efficient engine technology, and sturdy features. The company continuously increases its market leadership and has a presence in 12 European countries.
Turkey is one of the leading tractor markets, with annual tractor sales of over 70,000 units. Here Solis Yanmar has the strongest tractor in the less than 100 HP category and is available in 10 models with 20 plus variants. So, Solis's tractors can meet Turkish farmers' agricultural and compact tractor requirements. Solis entered this market in 2013 and did a strategic partnership with Yanmar in 2017.
The superior quality tools and technology have made it possible to generate 3000 plus unit sales locally within a year. The company has established a strong portfolio in the Turkish market with 50 plus dealerships and almost 100 sales points. The company also facilitates over 200 dedicated service centres to offer personalised services to end-users of this brand.
The joint managing director of Solis Yanmar, Raman Mittal, said they are glad to get the family of five thousand plus customers for Solis Tractors in the country. He also added that this brand was running successfully and was delighted to say they are the fastest-growing tractor maker in Turkey and hold the number one position for tractor exporter brand. In Turkey, there is a huge demand for 30-90 HP tractors; Solis 50 and Solis 90 are the star tractors of the Solis Yanmar tractor brand.
He also mentioned that their S25 model carried the 88% market share in the Turkey market in 2021, and they captured an 8% market share there in the country. Last February, this brand was also appreciated for launching new tractor models in the less than 30 HP category. These three new launches of tractor models are equipped with the latest Japanese technology and offer top-class performance in the niche segment.
In short, Solis Yanmar, the leading tractor brand of International Tractors Limited, is planning to launch three new tractor models equipped with the latest Japanese technology in the Turkish market to capture a significant market share of the tractor market. Also, Turkey's fastest-growing tractor brand is ready to multiply its growth with these new tractor models.
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