By Jasvir
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Updated On: 07-Dec-2023 10:45 AM
This MoU will provide a streamlined process allowing customers to select their desired financier according to their needs through Tata’s digital ecosystem.
Tata Motors announced a strategic partnership with HDFC Bank to provide digital financing solutions to its customers. Tata customers can now avail financing options for commercial vehicles through the Tata Motors Online Sales Platform and the Tata e-Guru mobile application.
Tata Motors, the leading commercial vehicle manufacturer in India, and HDFC Bank, the largest private sector bank in India, have signed a Memorandum of Understanding (MoU) to offer attractive digital financing solutions to customers.
Easy Access to Financing Solutions-
Through Tata Motors Online Sales Platform and the innovative Tata e-Guru mobile application, customers can now seamlessly access HDFC Bank’s vehicle financing solutions.
The Vice President & Business Head of Trucks at Tata Motors - Mr. Rajesh Kaul said regarding this collaboration, “As a customer-centric company, we are delighted to onboard HDFC Bank on Tata Motors Online Sales Platform and e-Guru, providing our customers with easy and flexible financing options. This partnership aligns with our commitment to enhancing customer experience through innovative digital solutions.”
This MoU will provide a streamlined process allowing customers to select their desired financier according to their needs through Tata’s digital ecosystem.
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He further added, “By integrating HDFC Bank’s expertise and reach, we aim to empower our customers with a range of financial choices that suit their unique needs. This collaboration is a crucial step in our commitment to driving excellence in both product offerings and customer service.”
Benefits of this Partnership-
This partnership will provide digital financing solutions for all Tata commercial vehicles including trucks, small commercial vehicles, pickup trucks and buses. This partnership also indicates Tata Motors’ dedication to understanding and meeting the needs of its customers.
Furthermore, the company consistently engages with its customers to assess their needs, not only in terms of products and services but also in financial assistance.
Speaking about the partnership, the Executive Vice President of Commercial Vehicle Group at HDFC Bank - Mr. Balaji Varma said, “We are pleased to partner with Tata Motors to offer attractive digital financing solutions to their commercial vehicle customers. Our solutions are meticulously customised to meet the diverse requirements of customers, ensuring a tailored and seamless vehicle buying experience. We appreciate that the ease of accessibility for vehicle financing is immensely beneficial for customers and we’re committed to enhancing the vehicle financing experience.”