By Priya Singh
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Updated On: 08-Aug-2024 02:26 PM
The segmentation strategy is designed to address diverse customer needs and optimize geographical expansion.
Key Highlights:
Tata Motors is set to demerge its commercial vehicle unit, aiming to transform its operations into eight separate, revenue-focused segments. Each of these segments is expected to achieve over $1 billion in revenue and profitability.
Eight Distinct Segments
The identified segments are:
Following the demerger, these units will function as independent profit centers.
Focus on Value Creation
Girish Wagh, Executive Director of Tata Motors, emphasized that dedicated teams for each segment will enhance focus on value creation. The company plans to use data to measure revenue, profitability, and other key metrics.
Revenue Potential and Strategy
Wagh believes each segment has the potential to exceed $1 billion in revenue. The segmentation strategy is designed to address diverse customer needs and optimize geographical expansion. The non-vehicular segment will also benefit from a tailored approach to spares, fluids, and aggregates.
Restructuring Details
Under the restructuring plan:
After the restructuring, Tata Motors will operate through two listed entities:
Also Read: Tata Motors Aims for Seamless Transition in Commercial Vehicle Split
CMV360 Says
Tata Motors' plan to split its commercial vehicle unit into separate segments seems like a smart move. Focusing each segment on its own goals could help the company make more money and grow faster. This approach should enable Tata Motors to better meet diverse customer needs and adapt to market changes.