By priya
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Updated On: 25-Mar-2025 09:48 AM
Under the 'Easy Drive' program, customers can choose from Yokohama’s premium tyre ranges, including the ADVAN, Geolandar, and BluEarth series, without any upfront payments.
Key Highlights:
Yokohama India has launched the 'Easy Drive' No-Cost EMI Program to help customers upgrade to premium tyres more easily. In partnership with Bajaj Finance Ltd. (BFL), the program offers a six-month no-cost EMI option for tyres of 17 inches and above, with monthly payments starting at ₹1,807. This initiative will help meet the growing demand for larger, high-performance tyres, especially for SUVs and premium cars. This comes after the company started manufacturing 20-inch tyres in India.
Under the 'Easy Drive' program, customers can choose from Yokohama’s premium tyre ranges, including the ADVAN, Geolandar, and BluEarth series, without any upfront payments. This EMI option is available at Yokohama Club Network (YCN) stores and key retail partners across India.
About Yokohama India
Yokohama India, established in 2007, has become a leading player in the country’s automotive tyre market. Yokohama India offers a variety of tyre solutions, including those for passenger cars, SUVs, and commercial vehicles. One of their most popular ranges is the Geolandar series, designed specifically for SUVs. This series includes options like Mud-Terrain, All-Terrain, and Highway Terrain tyres, all known for their durability, performance, and comfort. These tyres are well-suited to handle the diverse and challenging road conditions across India.
The company is known for providing high-quality tyres that combine global innovation with local needs. Its manufacturing facility in Bahadurgarh, Haryana, uses advanced technology to produce tyres that meet international standards while catering to the specific requirements of the Indian market. Yokohama India prioritizes sustainability and eco-friendly practices. By using advanced manufacturing processes, the company has strengthened its presence in India, contributing to the growth of the local automotive sector.
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CMV360 Says
The EMI program from Yokohama India makes it easier for customers to upgrade to premium tyres without paying upfront. With options like ADVAN, Geolandar, and BluEarth tyres, people can now get high-quality tyres with manageable monthly payments. This also helps meet the growing demand for larger tyres, especially for SUVs. With continuous innovation and a focus on customer satisfaction, Yokohama India is committed to meeting the increasing demand for high-quality tyres in India, all while ensuring better safety and driving performance.